The North Shore Collinwood neighborhood is in the northeast corner of the city.  It stretches from approximately East 134th to East 200th streets, bounded by Lake Erie to the north and the railway and U.S. 20 to the south, and bordered by East Cleveland, Bratenahl and Euclid. In the past five years, Northeast Shores has leveraged more than $4 million of local and national philanthropic funds for artist support and commercial rehabilitation. This work has repositioned Waterloo Road as the Waterloo Arts & Entertainment District. Northeast Shores' efforts have resulted in the opening of a number of distinct collaborative artisan workspaces — from Zygote Press' Ink House to Praxis Fiber Studio to Brick Ceramic + Design Studio to Cleveland Rock's musician rehearsal hub — as well as the nation's first renter equity live-work program. Commercial vacancy along Waterloo, where the CDC initiated its commercial redevelopment strategies, has shrunk from 40% to barely 7%, and supports more than 40 locally owned businesses and nonprofits. 

Northeast Shores now moves its focus to East 185th Street and strives to make sure their work in physical investments have the potential to strengthen economic prospects within the community. To date, the organization has invested more than $400,000 in the launch of roughly 200 small-scale community arts projects to support the business environment. North Shore Collinwood has a vibrant commercial district, a new business corridor, a committed Small Business Development Center, and plenty of available property to make it an ideal choice for Cleveland Chain Reaction.